Media & Entertainment
With 20 years of experience, Shikha Technologies approach achieves tight integration of people and processes across your publishing delivery mechanism and delivers the highest value per investment.
Services We Provide
Shikha Technologies provides a variety of Media Intelligence Services to the Media and Entertainment Industry. Our MI Services make use of Automated Processes and include Analytics for advantageous competitive knowledge.
Media Intelligence
Shikha Technologies has niche expertise in the Media Intelligence space, offering customized and accurate results.
Automated Processes
Shikha Technologies RUZIVO platform automates Segmentation, Classification and Attribution
Media Intelligence
Shikha Technologies is laser focused on accuracy and easily interpreted information.
Media
With over 20 years of experience, Shikha Technologies will be your go-to source for all of your Media Intelligence Solutions.
Companies today are looking for a partner who can implement a process customized for their specific needs and at the same time manage to maintain the continuity of their work. Shikha Technologies Media Intelligence professionals have experience in a wide range of services, with their technical expertise and client-focused approach delivering consistently superior results.
Media Intelligence
Broadcast & Cable TV Monitoring
The advertisements are identified and segmented, using a software proprietary to the Clients or provided by Shikha Technologies. These identified advertisements are then mapped against an archive for duplicates. Any new advertisements identified are placed in a queue for classification and attribution.
Online Ad Monitoring
Web-scraping software is used to identify advertisements appearing on the various web pages. Sometimes, the automated process identifies an advertisement as new due to varying sizes or orientations. Shikha Technologies business process function is to isolate an advertisement that has been identified and trigger a search against an archived database, map its attributes from an existing duplicate advertisement or mark it as new. If the advertisement is new, as most of them are, the ad is moved to the next step, the attribution process, where attributes such as Primary Advertiser, Co-op Partner, Competitor, Headline, a brief Advertisement Description, Celebrities and a Tag Line are all captured.
Print Media
Scanned pages of Newspapers and Magazines are accessed from a secure database. The mapping process with data from an archived database is done to eliminate duplicate advertisements. Advertisements are identified based on specific guidelines, and attributes are added, similar to online advertisements. The client is able to identify any new advertisement appearing in a publication throughout the U.S. within a few days of the availability of the publication.
Radio Broadcasting Monitoring
In this kind of processing, broadcast material goes through the following steps:
Multilingual capability
Automated Processes
Shikha Technologies RUZIVO platform automates Segmentation, Classification and Attribution
Automated Processes
RUZIVO is an automated platform developed by Shikha Technologies. Shikha Technologies Media Intelligence (MI) practice has been in the media space for over a decade. The MI Practice develops & produces data to selected customers who provide intelligence on media consumption, performance & value to advertisers.
In order to learn more about our MI platform, please visit Shikha Technologies website.
Quality Review & Analytics
Shikha Technologies is laser focused on accuracy and easily interpreted information.
Quality Review & Analytics
Shikha Technologies is laser focused on maintaining a superb level of accuracy. The Quality Review process is manual and can be done at any percentage, dependent on the clients’ requirements.